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Allison McKenzie

Marketing Professional

A Bit About Me

I’m a marketing strategist and brand storyteller with 10 years of experience turning complex business goals into high-impact narratives. I don't just execute campaigns; I build the bridges between data-driven insights and creative execution to ensure every brand I represent is showcased in its most favorable and authentic light.
What sets me apart is my dual-lens approach. I balance the "art" of storytelling with the "science" of analytics to design campaigns that elevate visibility and engage audiences across digital landscapes. I thrive on cross-functional collaboration, working alongside product, sales, and creative teams to ensure a unified and powerful brand voice.


Core Expertise:

  • Brand Storytelling & Content Strategy – Crafting resonant narratives that connect deeply with diverse audiences.
     

  • Digital Marketing & Campaign Management – Building multi-channel strategies that deliver measurable ROI.
     

  • Partner & Client Relations – Aligning brand objectives with stakeholder needs to drive mutual, long-term value.
     

  • Data-Driven Insights – Using analytics to refine strategies and maximize campaign impact.
     

  • Cross-Functional Collaboration – Leading diverse teams to execute complex, high-visibility initiatives.

I am looking to partner with a forward-thinking organization that values bold innovation and strategic growth. Whether it’s navigating a new market or revitalizing an established identity, I bring the expertise to drive customer engagement and deliver outcomes that matter. If you’re looking for a storyteller who understands the bottom line, I’m ready to help you write your next chapter.

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Technical Proficencies

Featured Work

Work Experience

October 2026 - Present

February 2023 - August 2025

March 2017 - November 2022

May 2016 - September 2016

June 2015 - May 2016

January 2015 - June 2015

July 2014 - January 2015

July 2013 - January 2020

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The Portland Timbers

Partnership Marketing Manager 

The McKenzie Blueprint

Freelance Digital Marketing & Social Media Consultant 

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NETGEAR

Senior Events & PR Specialist

Senior Events Coordinator

Events Coordinator

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San Francisco Giants

Premium Seating Assistant 

Mazda Raceway Laguna Seca

Sales & Marketing Coordinator

San Jose Sharks

Special Event Sales Coordinator

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Oakland Raiders

Premium Seating Assistant

Oakland Raiders

Premium Services Game Day Lead

Seasonal

Education

2016

Masters Degree

California State University, Long Beach

I earned my Master’s in Sport Management, graduating summa cum laude with a 4.0 GPA and as a member of Phi Kappa Phi Honors Society. I focused on sports marketing, partnerships, and event strategy, and received the Outstanding Capstone Presentation award for my final project.

2013

Bachelors Degree

Saint Mary's College of California

I earned my Bachelor’s degree in Kinesiology, with a focus in Sport Recreation & Management. As a student-athlete on the NCAA Division I rowing team, I developed strong leadership, discipline, and time management skills, and served as co-captain my senior year.

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